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Amazon’s Unnatural Approach With Whole Foods (AMZN) didn’t just shock the grocery world when it bought Whole Foods Market last year. It also raised eyebrows among Whole Foods’ own suppliers, who wondered how the retailing behemoth would rework the supply chain to serve its interests.

If Whole Foods moves away from showcasing some of the mom-and-pop brands that appeal to natural foods fans, it could alienate some of its suppliers — and its shoppers.

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