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Apple: A Free Content Strategy Is the Right Approach

By Gene Munster and Will Thompson of Loup Ventures

CNBC reported that Apple plans to give away some of its forthcoming original video content to Apple device owners as a part of a new digital TV strategy (likely starting in Mid 2019). We can not confirm if this is, in fact, part of Apple’s strategy but we believe it’s the right approach for the company because it advances their mission as Services company.

4 Reasons why givi…
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