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Changing healthcare communications

By David Hunt and Lou Shipley

David Hunt Lou Shipley

For too long pharma has suffered with anxiety and paranoia. Determined to position ourselves as inferior to consumer marketing and communications, citing regulations, global complexities and politics. It’s an excuse for mediocrity. It’s also unattractive. Five years ago we launched the Havas Lynx Group on our #GoodPharma manifesto. We believed it…
Healthcare Industry News

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