U.S. consumers see a minimum of around 4,000 advertisements a day, according to one estimate. Perhaps it’s no wonder then that ad-blocking software is becoming ever more popular.
But without advertising revenue, much of the content you want to see on TV, on the web or even in a movie theater would either be unavailable or priced higher than it currently is. How do content producers fight back?
Some, including online magazine Salon, allow consumers to read articles if they are willing either to turn off the ad blocker or to let Salon load a piece of cryptocurrency mining software called CoinHive on the users’ computers.
According to a 24/7 Wall St.