page contents

Confessions of a social media manager: IRN-BRU on cheeky exchanges, staying 'on brand' and Iron Maiden

It’s hard to think of another product so synonymous with it’s founding nation as IRN-BRU is with Scotland. With this kind of iconic status comes great responsibility, and a recent recipe change has provoked a strong reaction among ‘Bru fans’. Dealing with the associated fallout while cementing the brand’s burgeoning reputation as a master of social is all in a day’s work for the man at IRN-BRU’s online coalface…

Name: George Gunn

Job title: Content Strategist

My typical day/shift involves…

My first job of the day is to chec…
Social Media Analytics News

Leave a Reply

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close