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Confessions of a social media manager: IRN-BRU on cheeky exchanges, staying 'on brand' and Iron Maiden

It’s hard to think of another product so synonymous with it’s founding nation as IRN-BRU is with Scotland. With this kind of iconic status comes great responsibility, and a recent recipe change has provoked a strong reaction among ‘Bru fans’. Dealing with the associated fallout while cementing the brand’s burgeoning reputation as a master of social is all in a day’s work for the man at IRN-BRU’s online coalface…

Name: George Gunn

Job title: Content Strategist

My typical day/shift involves…

My first job of the day is to chec…
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