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Creative turns up amp at Vegas electronics show

Las Vegas

CREATIVE Technology’s ballroom at the annual CES show in Las Vegas has not buzzed with this level of activity in 20 years.

The Singapore audio tech firm launched its new Super X-Fi (SXFI) headphone technology worldwide on Tuesday.

As word spread after the first day of demos in its red-curtained studio set up in the Venetian hotel, hundreds of curious media and industry players came striding through the doors. Some possible collaborators also turned up unan…
The Business Times

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