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How The Weather Company tracks storms like Hurricane Florence using predictive modeling

As Hurricane Florence bears down on the East Coast, its intensity is coming into sharp relief. The Category 2 hurricane had sustained winds of 105 miles per hour at the time of writing, with tropical storm-force winds stretching more than 335 square miles in all directions. Rainfall was predicted to reach 40 inches in regions of coastal Carolina, and Wilmington — which just had its rainiest year to date — might get eight months’ worth of rain in three days.

One firm closely tracking Florence’s progress is The Weather Company, the weather forecasting division of IBM whose consumer-facing brands include the weather….

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