Consulting and accounting firm Deloitte has gotten out in front of how a new recession will hit companies. Additionally, it has offered advice about what companies should do over the course of a downturn.
Much of the Deloitte advice is for consumer companies but applies to firms in most other sectors. Deloitte looked back at company performances in the 2001 and the 2008–2009 recessions.
First among the most prevalent factors in the past two recessions is a rise in online competition. This is not hard to explain. Most online businesses do not have the need for huge real estate facilities or the broad costs of sales operations. Second, Deloitte …
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