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Salesforce.com Launches Lead Analytics for Facebook

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Salesforce.com today strengthened its Marketing Cloud with Lead Analytics for Facebook, an integration designed to help B2B marketers track and measure the effectiveness of the campaigns they run on the popular social media website. According to Chris Jacob, director of product marketing at Salesforce.com’s Marketing Cloud Advertising Studio, companies can use the technology to determine the value of their ad investments “all the way through the funnel” and le…
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