Facebook’s decision under pressure to overhaul its News Feed in January, combined with tweaks by its smaller social-media rivals, have led to a shift in where advertisers are spending their money.
GBH Insights analyst Daniel Ives estimates 15% to 20% of brands that previously advertised only on Facebook are now “experimenting” and starting to advertise on Twitter. And, in some cases, ad buyers are looking closely at Snap.
While Facebook remains the dominant social-media brand—and Ives maintains a…
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