page contents

Twitter, Snap Could Be Chipping Away at Facebook’s Ad Dominance: Report

Facebook’s decision under pressure to overhaul its News Feed in January, combined with tweaks by its smaller social-media rivals, have led to a shift in where advertisers are spending their money.

GBH Insights analyst Daniel Ives estimates 15% to 20% of brands that previously advertised only on Facebook are now “experimenting” and starting to advertise on Twitter. And, in some cases, ad buyers are looking closely at Snap.

While Facebook remains the dominant social-media brand—and Ives maintains a…
Tech Trader Daily

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.