is back. Sure, it never really went anywhere after Blizzard announced its plans to shift to the “Blizzard app” branding. Fans and even some Blizzard executives continued to call the online server for games like World of Warcraft and Hearthstone by its original label. Now, the company is giving up on the initiative and returning to branding.

In a blog post, the publisher said that it decided to keep the name after hearing fee…