Today’s new elite don’t drive fast cars and wear flashy designer clothes. Plutocrats may still be hiring private jets and drinking Champagne at lunch, but this group is far more subtle.

This “aspirational class,” as I call them, define themselves by their cultural capital and their consumer choices, not their income bracket. They spend their lunch hour listening to NPR podcasts like “Invisibilia” and “This American Life,” eating kale, or catching a noon Pilates session. Some of them use their lunch hour to pump breastmilk for their babies.

In short, these elites “aspire” to be better human beings and reveal their social consciousness and environmental awar…
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