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End of an era: Amazon to shutter its LoveFilm by Post video rental service in Europe on October 31

It’s the end of an era for DVD and Blu-ray fans in the U.K. and Germany, as Amazon has announced the end of its LoveFilm by Post service in the two European markets where it still operates.

The internet giant sent an email to subscribers today, notifying them that it will now be putting all its proverbial video eggs in the streaming basket due to a “decreasing demand for DVD and Blu-ray rental.” LoveFilm by Post will officially close on October 31, 2017.

Founded in 2002, LoveFilm was pretty much known as the Netflix of Europe (b…
VentureBeat