Gaming is better with friends. And gaming is important at Facebook. Those are the takeaways that Brian Boland, vice president of publisher solutions at Facebook, wanted to give to game developers at the Casual Connect event in Seattle last week.
While Facebook’s audience is much broader than games, but it is in touch with a lot of gamers. More than 800 million players connect via Facebook, and 450 million people are connected to the Facebook pages of game developers. And Instant Games on Facebook Messenger have been played at least 1.5 billion times in the past 90 days.
Facebook did a survey of 6,000 players, and it found that 73 percent of them don’t mind ads in games. Th…