The personality quiz challenges me with an existential question: “Do you know who you really are?” I respond on a sliding scale (strongly disagree to strongly agree) to statements including “I believe in the importance of art”, “I tend to vote for conservative political candidates” and “I know how to captivate people”.

“Continue to your score,” it says. But first I must log into Facebook or provide my name, gender, birth year, postal code and email. “We require your details to provide an accurate personality score.”