It’s 2017, and by now Kohl’s Corporation (NYSE: KSS)  and most other brick-and-mortar retailers have accepted that having an e-commerce website is a must. As more and more consumers are buying products online — hence the rise of Amazon.com and phenomena such as Cyber Monday — companies without e-commerce websites risk losing market share. So traditionally brick-and-mortar retailers such as Kohl’s are now focused on building a successful omnichannel business model.

Omnichannel means allowing customers to shop through multiple channels, which could include stores…
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