ZURICH (Reuters) – Liechtenstein’s LGT Bank, owned by the mini-state’s ruling family, hopes to stand out in Asia’s crowded private banking market by touting the clan’s own track record of preserving wealth.

LGT is trying to tap into Asia’s emerging ranks of millionaires and billionaires, a similar strategy to bigger rivals like UBS and Credit Suisse. But unlike LGT, they don’t have a prince as CEO.

“In Asia I am asked very frequently: how did your family manage to transfer the wealth over generations?” LGT Chief Executive Prince Max von und zu Liechtenstein told Reuters in an interview.

“For Asi…
Reuters: Money