Social media platforms like Facebook, WhatsApp, Instagram and others are rapidly changing the reading and viewing habits of an increasing number of people, mostly youngsters, according to Assocham.

Based on an analysis of responses from just 235 families, the industry body claimed that Indians residing in big cities are now spending less than half the time reading newspapers and watching television as compared to 3-4 years ago.

“While it is true that the Indian newspaper industry remains robust with a print order of about 62 million and the common households continue to remain loyal to their morning newspapers, the time spent on reading among the family members is witnessing…
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