When was the last time you, as a consumer, called the customer support centre of a local ecommerce site because you were having trouble checking out, finding the right information or anything else? The chances are you probably never have. Instead, customers like you abandon carts and break the purchase funnels while others have never actually bought anything online despite many visits to local websites.

An ecommerce website has to position your brand in the same way your physical store and marketing effo…
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