Toys “R” Us Inc. recently laid off between 10% and 15% of its corporate employees, the latest retailer to cut jobs as shopping rapidly shifts from physical stores to online ones.

About 250 jobs were eliminated at the Wayne, N.J.-based company, people familiar with the matter said. The layoffs were announced Friday, a day before the toy industry’s annual convention kicked off in New York.

The reorganization is the latest effort…

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WSJ.com: US Business