Victoria’s Secret is still trying to sell sexy. And it isn’t working

L Brands CEO Les Wexner and his team seem to have somewhat of a plan in place for the upcoming year to generate some excitement around the Victoria’s Secret brand again, but the details remain murky.

Come this spring, Victoria’s Secret will be back in the swim business, according to CFO Stuart Burgdoerfer. That’s a category that cost the company $ 500 million in annual sales when it pulled out of in 2016. Burgdoerfer told analysts during a conference ca…
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