Personal Finance

When people emotionally overspend, they buy Tide and Clorox

When the going gets tough, the tough go shopping for toilet paper, bleach, cleaning products and disinfectant wipes.

The media portrays impulse or “emotional” shoppers one way: bored men and women who run up credit card bills in designer stores and buy shoes online. But a recent study published in the Journal of Consumer Research suggests that people get a kick out spe…
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