Traditional out-of-home advertising has been a one-way display. But today’s interactive customer needs something with more dialogue and interaction, according to Powder Room Interactive Media’s MD and founder, Michelle Davis.

And that’s exactly what the vendor is looking to provide.

“OOH media is an effective way to drive awareness and reinforce other market activity, bringing the campaign together – and the creative executions of this are endless,” she told CMO. “However, one of the biggest challe…
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